As the year draws to a close, I'm taking a moment to reflect on what a fantastic year it has been for Pyjama Drama, both Head Office, and our franchisees. If you're someone who might be considering joining us as a franchisee, I hope it gives you an insight into the innovative, passionate and dedicated team you would be joining!Read More
2023 - A year in review
It's not rocket science
When new franchisees start, marketing their new business is normally the thing they're most worried about. I always tell them, 'We're not marketing experts, but we ARE marketing Pyjama Drama experts!' We know that if they follow the model we suggest, they will grow a financially viable business. Ultimately, marketing a franchised business isn't rocket science; after all, you're buying into a proven business model. Your franchisor knows exactly how to market the business, and so long as the training is comprehensive and the ongoing support is there, you should have no difficulties at all securing work.Read More
What cooperation isn't
It's not the case that because a child does exactly what an adult wants them to do, they're cooperating. That's compliance, and it's a different thing. Cooperation is 'we're in this together' rather than 'do what I say', and children need to learn this skill and practise it regularly.Read More
How happy are our franchisees?
Over the summer, we asked our franchisees two questions:
1.) How satisfied are you with your work/life balance?
2.) How satisfied are you with the financial rewards of running your business?
How did they answer?Read More
I hate play
Every family is different. Some parents are naturally expressive and tactile, others are not. For some, being ‘silly’ and playful is second nature while others would prefer to read or spend time outside rather than pretend to be a dinosaur or have a princess tea party.Read More
When Pyjama Drama met The Parenting Expert
Well, this doesn’t happen very often…I’ve been inspired to create a new Pyjama Drama character after meeting a very inspirational woman this week...Read More
We meet Boogie Mites!
I know Halloween is some way off yet, but yesterday was a bit spooky...Read More
We're in India!
Pretend play. What's in it for me?
Whenever you play you use your imagination. When you build a tower with blocks, cuddle your soft toys, and paint masterpieces with your fingers you're using your imagination. But there’s something particularly special about pretend play and research shows you will benefit hugely from it, especially between the ages of two and seven. Here are just five reasons to enjoy your pretend play more than you already do!Read More
Annual Seminar 2023
THESE WOMEN ARE INCREDIBLE!
Our Annual Seminar in 2019 looked different to the one we had this weekend. Back then, in the October before the pandemic, we had 30 franchisees from across the UK join us for our seminar at a lovely big hotel...