Yesterday, I decided to do the job of a franchisee as an experiment. I set myself the challenge of calling nurseries to 'sell' Pyjama Drama - the single thing franchisees say they dread most!
Calling nurseries and offering a free taster session is at the very core of our franchisee business model. It enables franchisees to 'get a foot in the door' to show nursery managers and owners just how incredible Pyjama Drama is, and often leads to paid work, whether one-off sessions or weekly nursery contracts.
Describing Pyjama Drama in words can often not do it justice. But put us in front of a group of children, and then you'll understand how magical and educationally beneficial our classes are.
Read on to see how I got on...
- I called 16 nurseries, which took 2.5 hours (including the time it took to send emails after the calls)
- Of these, 12 wanted to book a free taster session - that's 75% with an immediate yes!
- 3 need chasing up again in a couple of days, and 1 is calling me back tomorrow
Not a bad result for just two and a half hours of work! Nurseries need and want our sessions. We don't have enough teachers to meet the demand. So, if you're still considering a career with us, and feel sure you could pick up the phone and call nurseries with a smile - get in touch and let's chat!
Rachel