Q. What do Cornwall, Sheffield and London have in common?
A. They all may soon have a new Pyjama Drama franchise!
It's been a tough time for our industry of late, but in the last couple of weeks, we've spoken to three more wonderful individuals who are considering running a Pyjama Drama franchise. They're all from different walks of life and have different experiences and skills, but they share some things in common - a desire to make a difference, a belief in the power of play to develop life skills, and an ambition to run their own businesses.
Not only that, but our current franchisees are busier than ever and that's because post-pandemic, parents and teachers are crying out for high-quality activities to address the deficit in the development of children's life skills. 
Any useful skill, from being able to ride a bike or do up the buttons on your coat, can be considered a life skill. And, of course, everyone will have a different perception of what skills are considered ‘useful’ and what skills are not - a parent bringing up their child by the sea might consider learning to swim as more important than riding a bike, for example. 
At Pyjama Drama, we educate young children using drama and imaginative play to develop life skillsUNICEFUNESCO and WHO, all list problem-solving, critical thinking, communication, decision-making, creative thinking, interpersonal skills, self-awareness, empathy, coping with stress, and managing emotions as the ten core life skills children need to deal effectively with the demands and challenges of daily life. Our teachers develop these skills in class and our training opportunities and resources help early years professionals develop these skills through their own practice. How? By using simple but powerful techniques to create imaginary worlds and characters for children to explore. Find out more....