When new franchisees start, marketing their new business is normally the thing they're most worried about. I always tell them, 'We're not marketing experts, but we ARE marketing Pyjama Drama experts!' We know that if they follow the model we suggest, they will grow a financially viable business. Ultimately, marketing a franchised business isn't rocket science; after all, you're buying into a proven business model. Your franchisor knows exactly how to market the business, and so long as the training is comprehensive and the ongoing support is there, you should have no difficulties at all securing work.
Read MoreBlog!
What cooperation isn't
13/11/2023 17:19
It's not the case that because a child does exactly what an adult wants them to do, they're cooperating. That's compliance, and it's a different thing. Cooperation is 'we're in this together' rather than 'do what I say', and children need to learn this skill and practise it regularly.
Read MoreHow happy are our franchisees?
26/09/2023 11:13
Over the summer, we asked our franchisees two questions:
1.) How satisfied are you with your work/life balance?
2.) How satisfied are you with the financial rewards of running your business?
How did they answer?
Read MoreI hate play
25/09/2023 15:48
Every family is different. Some parents are naturally expressive and tactile, others are not. For some, being ‘silly’ and playful is second nature while others would prefer to read or spend time outside rather than pretend to be a dinosaur or have a princess tea party.
Read MoreWhen Pyjama Drama met The Parenting Expert
08/09/2023 18:09
Well, this doesn’t happen very often…I’ve been inspired to create a new Pyjama Drama character after meeting a very inspirational woman this week...
Read MoreWe meet Boogie Mites!
07/09/2023 15:03
I know Halloween is some way off yet, but yesterday was a bit spooky...
Read MoreWe're in India!
04/09/2023 10:57
Pretend play. What's in it for me?
20/07/2023 13:33
Whenever you play you use your imagination. When you build a tower with blocks, cuddle your soft toys, and paint masterpieces with your fingers you're using your imagination. But there’s something particularly special about pretend play and research shows you will benefit hugely from it, especially between the ages of two and seven. Here are just five reasons to enjoy your pretend play more than you already do!
Read MoreAnnual Seminar 2023
11/07/2023 11:41
THESE WOMEN ARE INCREDIBLE!
Our Annual Seminar in 2019 looked different to the one we had this weekend. Back then, in the October before the pandemic, we had 30 franchisees from across the UK join us for our seminar at a lovely big hotel...